As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.
Chinese influencers have taken to TikTok to encourage American consumers to buy directly from China, in light of President Trump’s 145 percent levy on the leading manufacturing country.
The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.
The explosive growth of running has created a competitive space where new and old running brands must figure out distinct ways to reach consumers who see running as a lifestyle rather than just sport.
Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.
Labrum founder Foday Dumbuya is the first independent designer to create an on-field jersey for a Premier League team.
Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.
Brands from Valentino to Prada and start-ups like Pulco Studios are vying to cash in on the racket sport’s aspirational aesthetic and affluent fanbase.
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
The embattled athleisure brand has mounting cash problems, Sourcing Journal says.
A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.
A new label named for the Italian sportswear innovator will be launched as a spin-off of outerwear firm C.P. Company in January.
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
The world’s biggest footwear brand has struggled to fend off competition in the fast-growing running category. Earnings this week provide an opportunity to show progress.
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
As sportswear rivals jockey for position ahead of next year’s Paris Olympics, Adidas is aiming to stamp its brand on smaller events such as breaking, climbing, skateboarding and BMX.
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.
On’s apparel designer discusses how collaboration, product innovation and sustainability plays into the design approach at the Roger Federer-backed Swiss sportswear brand.
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.
The German sportswear giant has more urgent priorities as it navigates out of the pandemic, and Reebok’s rich sneaker archive could be appealing to a range of buyers.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.