Lanvin Deputy CEO Siddhartha Shukla Exits Brand
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
activewear
Beauty
Can Oura Become a Forever Company?
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
Can Oura Become a Forever Company?
The white-hot wearable health tracking company, now reportedly valued at $11 billion, is turning up its innovation pipeline with new products and software upgrades, but still faces a mountain to conquer the market.
Beauty
Coperni Expands to Beauty With Probiotic Athleisure
The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.
Coperni Expands to Beauty With Probiotic Athleisure
The French label launched the C+ collection, an athleisure line blending beauty and fashion with ingredient-infused fabric.
Sustainability
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.
Nike’s Chief Sustainability Officer Departs
Jaycee Pribulsky is leaving the company for a new opportunity after less than two years in the role. Her departure comes amid a choppy period of restructuring, when the sportswear giant’s sustainability efforts have faced scrutiny and it has rejigged communications on the topic.
Sports
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Nike’s Female Basketball Stars Are Outshining Their Male Counterparts
WNBA talents like A’ja Wilson, Sabrina Ionescu and Caitlin Clark are among the sneaker giant’s most exciting athletes today and helping it win customers in the growing market for women’s sportswear.
Retail
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
Ty Haney Is Back at the Helm of Outdoor Voices
Five years after exiting the activewear label she founded in 2013, Haney will rejoin Outdoor Voices as ‘founder, partner and co-owner’ after spearheading its rebrand this year.
Marketing
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
BoF Insights Gathers Industry Leaders to Explore What AI Can Teach Us About Sportswear Challenger Brand Strategies
In New York, leaders from VF Corp, Ugg and more joined BoF Insights, The Business of Fashion’s data and advisory team, to explore a new AI-powered social listening analysis on how challenger sportswear brands are outrunning the competition.
Sports
How Golf Fashion Made It to Gen-Z’s For You Page
Brands are making golf fashionable for women through unexpected collaborations and creator content that flips the sport’s once elitist connotation on its head.
How Golf Fashion Made It to Gen-Z’s For You Page
Brands are making golf fashionable for women through unexpected collaborations and creator content that flips the sport’s once elitist connotation on its head.
Partner Content
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
BoF Insights | The New Era of Fashion E-Commerce
Based on a proprietary survey of fashion shoppers across the EU5 — those in the UK, Germany, France Italy and Spain — and BoF Insights intelligence, this new report, developed in collaboration with Amazon Fashion & Sports in Europe, reveals how fashion brands can meet rising customer expectations and nurture long-term loyalty in an increasingly competitive online retail landscape.
Sports
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
How to Master the Art of ‘Trash Talk’ Marketing
Sportswear brands are taking digs at each other in light of the NBA Finals. But as trash talk becomes more embraced within greater public discourse, many fashion brands are riling up to the occasion.
Sports
Is Nike Finally Winning With Women?
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
Is Nike Finally Winning With Women?
With the bold marketing like the "So Win" campaign, a revamped leadership team under new brand president Amy Montagne and star power from A’ja Wilson, Nike’s long-promised women’s push is starting to stick.
Sports
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Change Is Coming to the Sneaker Retail Landscape
Dick’s Sporting Goods’ acquisition of Foot Locker will have impacts on the rest of the industry, from brands such as Nike and Adidas to rival retailers like JD Sports.
Beauty
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
The News in Brief
Ulta Beauty Forecasts Annual Profit Below Estimates
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
Exclusive: Brita Invests in Shower Filter Firm Hello Klean
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
AII Launches Industry-First Tool Standardising Measurement of Carbon Emissions
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
Marco De Vincenzo Exits Etro
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
Exclusive: Akt London Enters Sephora
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
Zalando Forecasts 2026 Profit Jump Driven by AI Boost
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.
Lululemon Founder Warns CEO Candidates That Board Needs Overhaul
Chip Wilson wrote an open letter to potential candidates for the activewear brand’s next chief executive warning them of problems at the company.