The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
The 98th Academy Awards, and Vanity Fair’s revamped after-party, bring luxury brands’ red-carpet strategies to a crescendo. Plus, Lululemon reports quarterly results with the CEO job still vacant.
The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.
The activewear giant seems intent on turning its nearly 40-year-old niche outdoor fashion brand into a mainstream success. The plan hinges on convincing backpackers and athletes its rugged technical gear can perform just as well as The North Face or Arc’teryx.
The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.
The consumer base for activewear made of natural materials like cotton and wool is growing, as more people on the political right join progressives in worrying about the health effects of polyester and other synthetics.
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.
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At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
At Milano Cortina, brands are turning the Winter Games into a category marketing machine for winterwear, using uniforms, fan gear and post-Games athlete deals to drive growth.
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
Fashion brands are opening wellbeing-adjacent 'third spaces' and seeking other opportunities to integrate wellness as shoppers devote more spending to their health, according to the BoF-McKinsey State of Fashion 2026.
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
From Balenciaga to Old Navy, all sorts of fashion brands are attempting to capitalise on the activewear boom with collections of sweats, shorts and workout tees. Sometimes these clothes stick the landing, but it often comes off as just sweaty.
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
BoF’s Brian Baskin and Sheena Butler-Young sit down with Mike Sykes to unpack the elusive 2025 sneaker of the year.
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The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
The UK fitness brand is on the cusp of reaching its billion-dollar sales target, and sees expanding in the US, where it’s about to open its first New York City store, as the surest route there.
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.
The athleisure giant has struggled this year, but there are bright spots. And the US Supreme Court may or may not issue its decision on Trump’s tariffs.
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Elliott Hill is continuing to build out his vision for Nike with yet another round of C-Suite changes, but can that vision be a bit more solidified for 2026?
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
Wolverine Worldwide’s CEO Chris Hufnagel explains how he’s kept two small sportswear brands, Saucony and Merrell, competitive in a category dominated by giants.
The executive order directs the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.
Owner Lanvin Group said it is ‘fully committed’ to the French label’s development under creative director Peter Copping, with CEO Andy Lew in charge of management.
Shares declined in after-hours trading as the beauty retailer expressed a cautious outlook for 2026.
The German water filtration firm has acquired a minority stake in Hello Klean, which sells shower heads it claims mitigate the effects of hard water.
The new tool published by the climate-focused nonprofit aims to create a standardised benchmark across textile facilities to accelerate fashion’s efforts to decarbonise.
The creative director’s departure after four years was a decision of ‘mutual agreement’ according to the Italian label.
The UK label will roll out its hero deodorant to Sephora US doors and launch its full assortment online as the LVMH-owned retailer expands its body care offering.
The European retailer forecast a rise in full-year adjusted operating profit and announced a share buyback, citing the productivity and cost-saving benefits of AI.