Skip to main content

Moscow, Russia

Global Markets

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.

Global Markets

The Banned App Driving Fashion Sales from Moscow to Tehran

Telegram has become an increasingly valuable marketing channel for fashion brands operating in markets like Russia and Iran, where restrictions on freedom of expression make the encrypted app wildly popular.


Retail

T.J.Maxx Owner TJX Buys Stake in Russian Retailer Familia

The acquisition comes after the low-cost apparel retailer enjoyed 24 percent turnover growth in the first nine months of 2019.

Retail

T.J.Maxx Owner TJX Buys Stake in Russian Retailer Familia

The acquisition comes after the low-cost apparel retailer enjoyed 24 percent turnover growth in the first nine months of 2019.


News & Analysis

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.

News & Analysis

Op-Ed | World Cup Semi-Finalists Test Adidas and Nike’s Fast Fashion Efforts

The advance of three unlikely teams — Croatia, Belgium and England — to the World Cup semi-finals has offered up its own test to the sportswear giants: how they’re coping with the shift to fast fashion.


News & Analysis

Adidas and the World Cup: Mass Appeal or Awkward Deal?

With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.  

News & Analysis

Adidas and the World Cup: Mass Appeal or Awkward Deal?

With this year’s FIFA World Cup embroiled in controversy, official brand partner Adidas is treading a fine line between Russian support and international scrutiny.  


ADVERTISEMENT

News & Analysis

Inside The Fake News Campaign To Smear Russia's Biggest Fashion Influencers

"These days, the line between fact and fiction seems blurrier than ever, which has led to a climate particularly ripe for spreading conspiracy

News & Analysis

Inside The Fake News Campaign To Smear Russia's Biggest Fashion Influencers

"These days, the line between fact and fiction seems blurrier than ever, which has led to a climate particularly ripe for spreading conspiracy


Luxury

Why Russia Loves Counterfeit Fashion

In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.

Luxury

Why Russia Loves Counterfeit Fashion

In a new documentary, Highsnobiety explores Moscow's growing obsession for fake goods from designers including Louis Vuitton, Gucci and Adidas.


News & Analysis

Top Russian Shoe Retailer Prepares for Shoppers Return in 2018

The Russian footwear market is recovering and should reach pre-crisis levels by 2018.

News & Analysis

Top Russian Shoe Retailer Prepares for Shoppers Return in 2018

The Russian footwear market is recovering and should reach pre-crisis levels by 2018.


Retail

Russia’s Luxury Market on the Mend

The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.

Retail

Russia’s Luxury Market on the Mend

The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.


ADVERTISEMENT

Retail

KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements

To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.

Retail

KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements

To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.


News & Analysis

Op-Ed | The Cynical Realism of Demna, Gosha and Lotta

Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.

News & Analysis

Op-Ed | The Cynical Realism of Demna, Gosha and Lotta

Underneath its tongue-in-cheek rejections of Western fashion norms, the realist ‘new Russian aesthetic’ of Demna Gvasalia, Gosha Rubchinskiy and Lotta Volkova is neither real nor new.


Retail

Opening Russia’s Retail Frontiers

While Moscow and St Petersburg account for most of Russia’s fashion retail spend, its provincial cities are an increasingly interesting opportunity.

Retail

Opening Russia’s Retail Frontiers

While Moscow and St Petersburg account for most of Russia’s fashion retail spend, its provincial cities are an increasingly interesting opportunity.


News & Analysis

'Russia's Dior' Slava Zaitsev on his Mass Market Ambitions

Despite his age, Zaitsev is dreaming of venturing into the mass market.

News & Analysis

'Russia's Dior' Slava Zaitsev on his Mass Market Ambitions

Despite his age, Zaitsev is dreaming of venturing into the mass market.