Haul of Fame
Stealth Wealth Is Done. Meet ‘Rushed Wealth.’
Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.
Stealth Wealth Is Done. Meet ‘Rushed Wealth.’
Piece-y blowouts and one-coat nails are the latest beauty signal of the rich and privileged.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
Where TikTok Beauty Meets MAHA: ‘Dorm Water’
The latest trend on TikTok has college coeds fearful that their showers are ruining their hair. Naturally, the beauty industry is here to help.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
It’s a Goth Lite Summer
In an effort to stand out on crowded social media feeds, death-tinged delights like “Summerween” and “Wednesday” are spreading a sugar-coated macabre across the Western world. Even without an official collab, beauty brands can still scare up some sales.
Could Travel Sizes Get Sent Packing?
The TSA might nix its long-loathed ban on full-size personal care products. What will it mean for the $32 billion airport beauty business if “travel-size” bottles become as retro as iPods?
Could Travel Sizes Get Sent Packing?
The TSA might nix its long-loathed ban on full-size personal care products. What will it mean for the $32 billion airport beauty business if “travel-size” bottles become as retro as iPods?
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Just Dough It!
The rise of bread-inspired fragrances is a continuation of the Gen-Z gourmand trend, a nod to to the rise of 'comfort commerce' — and a potential link to the rise in #SkinnyTok content.
Will Anyone Buy the ‘Exosome’ Hype?
Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?
Will Anyone Buy the ‘Exosome’ Hype?
Another day, another teeny molecule from a Korean spa. Have we hit peak ‘innovation’?
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
The Aqua-for You Page
Beauty brands spend billions marketing products to Gen-Z. But their current favourite skin balm doesn’t even have an ad campaign currently running. How is this happening?
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
And It Was All Yellow…
Carolyn Bessette Kennedy’s precise shade of blonde generated a lot of press this week, but online the late style icon’s hair drama is getting upstaged — by Jennifer Garner.
The End of Glitter?
“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.
The End of Glitter?
“Glow” has replaced “glam” as beauty’s vibe-du-jour, making pearlescent powder and face gloss more in-demand — and bumping glitter from the industry’s VIP ingredient list.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
Sunscreen to Shoppers: Pick Your Poison
As unchecked facts infiltrate the health and wellness market, indie sunscreen brands are burning out on misinformation — and getting heated in the comment section.
How Fara Homidi Uses Cool to Sell Cosmetics
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
How Fara Homidi Uses Cool to Sell Cosmetics
In a beauty universe controlled by celebrity, is there room for Fara Homidi’s under-the-radar version of luxury desire? A new product launch in June could give us — and her — the answer.
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.
Want to Sell Lip Gloss? Get Boys to Do It
Lancôme’s Juicy Tubes campaign meant to coast on nostalgia. It found a new campaign niche instead.