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BoF Insights

BoF Insights is The Business of Fashion’s data and advisory team, partnering with leading fashion and beauty clients to help them grow their brands and businesses. Explore our industry-leading in-depth reports below or get in touch at insights@businessoffashion.com to understand how BoF Insights can support your company’s growth.

BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.

BoF Insights | In the Age of BeReal, Gen-Z Says It’s Acceptable to Buy Fake Fashion

BoF’s data and analysis think tank, BoF Insights, reveals that Gen-Z consumers are getting comfortable with buying luxury dupes.


BoF Insights | How Middle East Consumers Shop Fashion, Explained

An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.

BoF Insights | How Middle East Consumers Shop Fashion, Explained

An analysis of consumers in the United Arab Emirates and Saudi Arabia from BoF Insights reveals what’s at stake for both local and global brands in an industry in the midst of vast change.


BoF Insights | Why Ownership Matters to NFT Shoppers

The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.

BoF Insights | Why Ownership Matters to NFT Shoppers

The recent “MetaBirkin” non-fungible token legal battle surfaced the many digital grey areas around trademarks and authenticity. BoF Insights research sheds light on what consumers think.


BoF Insights | Can a New Investment Help eBay Build Luxury Resale Street Cred?

Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.

BoF Insights | Can a New Investment Help eBay Build Luxury Resale Street Cred?

Investing in a VIP resale platform is another play from the e-commerce pioneer to win over luxury buyers and sellers.


BoF Insights | How to Prevent Supply Chain Headaches Turning Into a ‘Big Migraine’

Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.

BoF Insights | How to Prevent Supply Chain Headaches Turning Into a ‘Big Migraine’

Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.


BoF Insights | How Men’s Footwear Is Smartening Up in 2023

Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.

BoF Insights | How Men’s Footwear Is Smartening Up in 2023

Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.


BoF Insights | What’s Next for Luxury Shoes in 5 Charts

From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.

BoF Insights | What’s Next for Luxury Shoes in 5 Charts

From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights.


BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.


BoF Insights | The Rise of Resale: Luxury as Currency

Many shoppers regard their luxury accessory purchases as assets that could appreciate in value, opening new opportunities for the luxury resale market and emphasising the importance of authentication, according to new research from BoF Insights, conducted in partnership with eBay.

BoF Insights | The Rise of Resale: Luxury as Currency

Many shoppers regard their luxury accessory purchases as assets that could appreciate in value, opening new opportunities for the luxury resale market and emphasising the importance of authentication, according to new research from BoF Insights, conducted in partnership with eBay.


BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?

With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.

BoF Insights | Does Fashion Stand a Chance of Hitting Its Sustainability Targets?

With all eyes on COP27, BoF Insights research into the sustainability initiatives of the world’s 30 largest publicly listed fashion companies underscores why the industry is at risk of missing sustainability goals set for the end of this decade.


The Implications of Gen-Z for the Fashion Industry — in Five Charts

BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market

The Implications of Gen-Z for the Fashion Industry — in Five Charts

BoF Insights decodes US Gen-Zers’ relationship with fashion and the impact on the market


Why Some Luxury Brands Are Learning to Love Resale | BoF Insights

As Balenciaga becomes the latest luxury brand to launch a resale programme, BoF Insights looks at the positive impact of the secondhand market on brand image.

Why Some Luxury Brands Are Learning to Love Resale | BoF Insights

As Balenciaga becomes the latest luxury brand to launch a resale programme, BoF Insights looks at the positive impact of the secondhand market on brand image.