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Agenda-setting intelligence, analysis and advice for the global fashion community.

Versace’s New Designer Knows Good Sex

Dario Vitale resurfaced long-lost depth and eroticism at the iconic Italian brand, triumphing over expectations for a muted show in the lead-up to a planned takeover by Prada Group, writes Robert Williams.
Versace Spring 2026
Versace Spring 2026 (Versace)

MILAN —

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Further Reading

Prada Group to Buy Versace for €1.25 Billion

Prada plans to invest an additional €250 million in relaunching Versace, which has struggled to keep up with bigger heritage brands since selling to Michael Kors parent Capri Holdings in 2018.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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