Agenda-setting intelligence, analysis and advice for the global fashion community.

Tommy Hilfiger Leans Into ‘Fashion-tainment’

The brand showed its latest collection on a ferry boat docked off lower Manhattan and wrapped things up with a performance by the Wu-Tang Clan.

Big marketing moments have taken on an extra importance as parent company PVH Corp. attempts to reposition the label. (Spotlight/Launchmetrics.com)

Ana Colón

09 September 2024

BoF PROFESSIONAL

As far as unique fashion week venues go, a decommissioned Staten Island ferry purchased by Colin Jost and Pete Davidson in 2022 certainly ranks high. And though the vessel didn’t shepherd guests from the South Street Seaport to the fifth borough (wouldn’t that have been something!), it succeeded in cementing

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Tommy Hilfiger to Return to New York Fashion Week

On Feb. 9, Tommy Hilfiger will stage a show for the Autumn/Winter 2024 edition of New York Fashion Week.

Tommy Hilfiger President Steps Down

After 24 years at Tommy Hilfiger, Avery Baker, the brand’s president and chief brand officer, is stepping down. Baker announced her departure in a LinkedIn post on Monday.

Calvin Klein Owner PVH Tumbles 20% on Warning of Europe Weakness

The clothier, which also owns the Tommy Hilfiger, said it expects revenue this year to decrease 6 percent to 7 percent, compared with a 2 percent increase last year.

In This Article

Topics