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Agenda-setting intelligence, analysis and advice for the global fashion community.

At Ralph Lauren, Women — and Their Accessories — Take Centre Stage

At an intimate presentation in his Manhattan studio, Ralph Lauren unveiled a womenswear-focused collection, underscoring the category as a key driver of the brand’s growth strategy.
Ralph Lauren's Spring/Summer 2026 collection
Ralph Lauren's Spring/Summer 2026 collection (Filippo Fior)

After a showy presentation in the Hamptons last September that included a one-night-only recreation of his Manhattan restaurant, The Polo Bar,

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Further Reading

Ralph Lauren: Selling a Dream at Every Price

The American brand is seeing rising sales even as consumers rebel against high prices. For the BoF-McKinsey State of Fashion 2025, CEO Patrice Louvet spoke about how pricing and merchandising strategies have set up the company for success in uncertain times.

Ralph Lauren Goes to the Hamptons

Mr Ralph Lauren brought guests to Bridgehampton on Thursday for one of his brand’s most overt efforts yet to position itself among top luxury players.

About the author
Diana Pearl
Diana Pearl

Diana Pearl is Senior News and Features Editor at The Business of Fashion. She is based in New York and drives BoF’s marketing and media coverage.

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