Agenda-setting intelligence, analysis and advice for the global fashion community.
Demna sent everyone a gold ring with his invitation to Balenciaga’s Spring 2025 show. It was a token of his commitment to fashion. Making it official, like a marriage. It’s taken him a long time to learn to let go, to free up his creative process. He claims he was fearless as a child, but he’s had so much fear projected onto him over the years that he’s never been able to truly express his emotions. “I’m a catastrophic thinker, I don’t give myself a break,” he admitted in a post-show conversation. “But this time, I worked intuitively.”
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