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Agenda-setting intelligence, analysis and advice for the global fashion community.

Marc Jacobs’ American Anatomy

‘I have come to understand that fear is not my enemy — it is a necessary companion to creativity, authenticity, integrity, and life’ was the crux of the message accompanying a line up that referenced Rei Kawakubo’s notorious ‘tumour’ collection two weeks after the US presidential inauguration.
Marc Jacobs Spring/Summer 2025.
Marc Jacobs Spring/Summer 2025. (Marc Jacobs)

NEW YORK —

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Further Reading

Can Gen-Z Save Marc Jacobs Again?

Heaven, the designer label’s lower priced diffusion line that leans on grunge, rave and Y2K, has been a hit with younger shoppers. Marc Jacobs Beauty, under Coty, should follow its lead.

Marc Jacobs Goes to Toon Town

Insisting on ‘joy’ in the face of a turbulent political reality, the designer delivered a 6-minute escape to the cartoon world of Minnie Mouse, Olive Oyl and Cinderella. But if the clothes were militantly cheerful, they were also eminently wearable.

Marc Jacobs: Wayward in Wonderland

At a quirky runway show ahead of New York Fashion Week, it was as if Mary Weiss of the Shangri-Las had found her way to Tokyo and sat down to share a Marlboro with Rei Kawakubo.

About the author
Lynn Yaeger

Lynn Yaeger is a contributing writer at The Business of Fashion. Yaeger is a highly respected American journalist who has written about fashion for 3 decades.

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