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Kim Jones Is Mapping Fendi’s Future by Embracing Its Past

The brand’s new creative director speaks to Tim Blanks about balancing fashion, family and fur.
Fendi Autumn/Winter 2021. Fendi.
Fendi Autumn/Winter 2021. Fendi.

When Kim Jones appeared in Fendi’s crystal maze at the end of the premiere of his first ready-to-wear presentation for the brand, he reminded me of someone. The bleached crop, the sweatshirt and jeans, the spotlight-shy diffidence… he could almost have been Lee McQueen’s baby brother. Something else he shares with the designer who was practically an early mentor is an all-encompassing vision for the collections he creates. It was in full effect for Fendi on Wednesday afternoon. The maze was a repurposing of the set of the couture show, but here in Rome, instead of the books that stocked the vitrines in Paris, there were busts and pillars and shattered fragments of empire forming a haunting classical backdrop for Jones’s collection. Very much of

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