Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Milan Day Four: Gucci and Demna — Milan’s Main Act

The most hotly anticipated show of the week was also its most polarising. But there was more on the menu on day four of the Milan shows, reports Angelo Flaccavento.
Gucci Autumn/Winter 2026
Gucci Autumn/Winter 2026. (Getty Images)

MILAN —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

Milan Day Three: Who Do You Think You Are?

On the third day of Milan Fashion Week, Miuccia Prada, Raf Simons, Meryll Rogge and the Armani heirs, Silvana Armani and Leo Dell’Orco, were among the designers who offered food for thought on the matter of identity.

Milan Day Two: A Big Debut and a Second Coming

The masculine and feminine faced off — how very Milanese! — at Maria Grazia Chiuri’s first show for Fendi and Simone Bellotti’s sophomore outing for Jil Sander on day two of Milan Fashion Week.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON