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Agenda-setting intelligence, analysis and advice for the global fashion community.

What Future for Gucci?

One year into designer Sabato De Sarno’s tenure, the brand has yet to tell a compelling fashion story. Monday’s sophomore menswear collection was no exception.
Gucci Spring/Summer 2025 Menswear.
Gucci Spring/Summer 2025 Menswear. (Spotlight/Launchmetrics.com)

MILAN —

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Further Reading

Can Gucci’s Turnaround Plan Still Work?

This week, Kering flagged sales were down 20 percent at its flagship brand, knocking confidence in the group’s turnaround strategy. ‘A more drastic solution is required,’ one analyst wrote.

About the author
Robert Williams
Robert Williams

Robert Williams is Luxury Editor at The Business of Fashion. He is based in Paris and drives BoF’s coverage of the dynamic luxury fashion sector.

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