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Agenda-setting intelligence, analysis and advice for the global fashion community.

Let’s Get Physical: Getting to Grips with Demna’s New Gucci

The hottest show in Milan confounded those seeking a clear answer to the question: can Demna save Gucci? What we got was an urgent meditation on beauty and sex. ‘Clear and attractive and hot. I need fashion to be like that for me,’ the designer told Tim Blanks, ‘and Gucci is a perfect place for it.’
Kate Moss walks the runway at the Gucci Autumn/Winter 2026 show at Palazzo Delle Scintille.
Kate Moss closes Demna’s Gucci debut in Milan. (Getty Images)

MILAN

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