Agenda-setting intelligence, analysis and advice for the global fashion community.
Back in the late-90s, any hipster worth his or her salt wore Diesel jeans. But a few years into the new millennium, the Italian denim specialist turned multi-billion dollar lifestyle giant lost its edge and, despite the efforts of creative directors like Nicola Formichetti, never managed to recapture its cool. Now, founder Renzo Rosso is betting on Glenn Martens, probably the most accomplished designer of his generation and a true original, to get things back on track.
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