Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

At Balenciaga, Branding the Apocalypse

The label’s signatures were paraded under a low-hung ceiling showing boiling heavens, rushing floods, a temporarily reassuring vision of Planet Earth and then… total eclipse.
By
  • Tim Blanks

PARIS, France — 

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
People
Organisations

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

Fashion and the Forces of Nature

Nadège Vanhée at Hermès, Nicolas Ghesquière at Louis Vuitton and Miuccia Prada at Miu Miu all engaged with the natural world this season. Plus, what to make of Pierpaolo Piccioli’s sophomore show for Balenciaga.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON