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Agenda-setting intelligence, analysis and advice for the global fashion community.

Reputational Rehab for Balenciaga

In the wake of scandal, it’s back to the future for designer Demna as he employs legacy — both Cristóbal Balenciaga’s and his own — to find a way forward, writes Tim Blanks.
A model walks down the runway for Balenciaga's Autumn/Winter 2023 ready-to-wear show.
A model walks down the runway for Balenciaga's Autumn/Winter 2023 ready-to-wear show. (Balenciaga)

PARIS —

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Further Reading

Balenciaga’s Make-or-Break Show, Explained

Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.

The Business Vision Behind Balenciaga’s ‘New Era’

From a couture revival to winning the Met Gala, the Kering-owned brand is white-hot. Ahead of its buzzed-about Paris Fashion Week show Saturday, CEO Cedric Charbit speaks to BoF about the strategy behind ‘new era’ Balenciaga and his plan for pushing sales to the next level.

About the author
Tim Blanks
Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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