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Agenda-setting intelligence, analysis and advice for the global fashion community.

At Jacquemus, an Ode to Princess Diana

Simon Porte Jacquemus staged his latest show at the Palace of Versailles as part of a brand elevation push. Fittingly for the designer, the collection was inspired not by Marie Antoinette but a people’s princess, reports Dan Thawley.
Models walk the runway during "Le Chouchou" Jacquemus' Fashion Show at Chateau de Versailles.
Models walk the runway during "Le Chouchou" Jacquemus' Fashion Show at Chateau de Versailles. (Getty Images)

CHÂTEAU DE VERSAILLES —

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Further Reading

Jacquemus: A Fashion Star’s Business Vision

For the first-time, the industry’s hottest independent designer—a charismatic, social-media savvy storyteller from the south of France—reveals the financial underpinnings of his burgeoning company and plans for the next phase of growth.

How Jacquemus Makes It Rain (Not Just Raffia)

As raffia fell from the ceiling, Simon Porte Jacquemus’ Monday show offered a fresh glimpse into the buzzy French label that’s harnessed a charismatic founder, clear brand identity and business model tailored to social media to generate €200 million in revenue this year.

About the author
Dan Thawley

Dan Thawley is a contributing writer at The Business of Fashion. Thawley is an Australian born journalist, consultant and artistic director who is based in Paris.

In This Article

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