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Agenda-setting intelligence, analysis and advice for the global fashion community.

White Paper | Incorporating Generative AI Into the Fashion Workplace

As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could and should adapt to gain competitive advantage.
Three AI-generated models in front of an Italian scenic backdrop as an example fashion campaign image created in Midjourney with prompts.
An AI-generated image created with prompts in Midjourney, featuring three AI-generated models in front of an Italian backdrop. (Amy Vien for BoF)
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Generative artificial intelligence

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Further Reading

Case Study | The Complete Playbook for Generative AI in Fashion

From ChatGPT to Midjourney to Runway, the emerging technology is already showing why it could be one of the most consequential in decades for the fashion industry. Early adopters and experts unpack the opportunities and challenges of putting gen AI to use to design products, create campaigns and other content, and better connect with customers.

About the author
Sophie Soar
Sophie Soar

Sophie Soar is the Commercial Features Editor at The Business of Fashion. She is based in London and oversees BoF’s careers advice and written content partnerships at BoF.

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