Agenda-setting intelligence, analysis and advice for the global fashion community.

Why Some Luxury Brands Are Learning to Love Resale | BoF Insights

As Balenciaga becomes the latest luxury brand to launch a resale programme, BoF Insights looks at the positive impact of the secondhand market on brand image.

30 September 2022

On Monday, Balenciaga announced that it will allow customers to sell their clothes and accessories in exchange for cash or a credit toward future purchases. The programme is being run by Reflaunt, which provides the back-end for many brands that deal in the secondhand market.

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About the authors

Diana Lee

Diana Lee is the Director of Research & Analysis at The Business of Fashion. She is based in London and oversees the content strategy and roadmap for BoF Insights.