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The Strategies Transforming Fashion and Beauty’s Customer Experience

From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
Activewear brand Tala designed its physical spaces to encourage organic content creation.
Activewear brand Tala designed its physical spaces to encourage organic content creation. (This is Soho)
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An explosion of digital channels has created a complex ecosystem for fashion and beauty brands to navigate when looking to engage customers today. But it has also unlocked new, unprecedented opportunities to enhance consumer connectivity for the brands willing to reimagine their approach.

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Further Reading

The Customer Engagement Realities Reshaping Fashion and Beauty

Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.

The Future of Digital Customer Experience in Fashion and Beauty

Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.

About the authors
Yasmine Dahlberg
Yasmine Dahlberg

Yasmine Dahlberg is Content Strategist at The Business of Fashion (BoF). Based in New York City, she delivers high-impact written, visual, and live content for BoF’s industry partners.

Eoghan O’Donnell
Eoghan O’Donnell

Eoghan O’Donnell is the Junior Commercial Writer at The Business of Fashion (BoF). From Kerry, Ireland and based in London, he contributes to BoF’s careers advice and written content partnerships.

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