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Introducing the BoF Insights Brand Pulse Index

The BoF Insights Brand Pulse Index benchmarks how fashion brands measure up across five core dimensions — Discoverability, Identity, Value, Connection and Love — revealing the new dynamics of brand performance in an AI-driven world.
BoF Insights Brand Pulse Index
Introducing the BoF Insights Brand Pulse Index
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Algorithms, viral moments and AI platforms are rewriting the rulebook of brand building. Trends are born and fizzle out at lightning speed on TikTok, while customers are increasingly turning to AI chatbots for shopping advice on what to buy and where to buy it. These new dynamics determine which brands capture attention — and how long they keep it.

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About the authors
Amanda Dargan
Amanda Dargan

Amanda leads the strategy and operations for BoF Insights, including delivery of BoF Insight’s proprietary AI analyses and tools.

Hannah Crump
Hannah Crump

Hannah leads the content strategy for BoF Insights. She partners with industry experts to develop, edit and produce data-driven research and thought leadership for global fashion executives.

Alex Li
Alex Li

Alexander is an Associate Director at BoF insights. He partners with fashion and beauty clients on bespoke advisory projects to help them achieve new levels of cultural relevance and commercial success.

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