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Elevating Brand Experiences Through Digital Touchpoints in the GCC

BoF’s latest knowledge report, in partnership with Snap Inc. in Mena, unpacks best practices to connect with communities in the Gulf through online dialogues, AR experiences, geolocation tools, wearable tech and more.
Kuwait women football fans pose for a "selfie" photo on a cell phone as they wait ahead of the 24th Arabian Gulf Cup Group B football match between Kuwait and Oman at the Abdullah bin Khalifa Stadium in the Qatari capital Doha on November 30, 2019. (Photo by KARIM JAAFAR / AFP) (Photo by KARIM JAAFAR/AFP via Getty Images)
Kuwait football fans pose for a photo during an Arabian Gulf Cup football match between Kuwait and Oman. (Getty Images)
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Technological enhancements are showing up more regularly — and often inconspicuously — in the consumer experience today. Opportunities here include

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