Agenda-setting intelligence, analysis and advice for the global fashion community.
Not so long ago, the most straightforward — and often the least expensive — way for many mainland Chinese consumers to buy the latest fashion or beauty items from their favourite global luxury brands wasn’t to head to their local shopping malls, or even hop online. Instead, they often travelled to Hong Kong, or further afield, visiting London, Paris or New York to shop at flagship stores, where they could feel more assured about the authenticity, price advantages and wider selection of items, cementing their reputations of being among the global luxury industry’s top spenders.
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