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The BoF Podcast: Inside Fashion with Imran Amed and Musa Tariq

Digital marketing expert Musa Tariq speaks to Imran Amed about technological change, why authenticity matters and the challenges facing fashion today.
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On this episode of “Inside Fashion”, Imran Amed sits down with Musa Tariq, former vice president and chief brand officer at Ford Motors and a friend of BoF, to discuss changes in technology, his love of authenticity and the challenges facing fashion today.

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About the author
Imran Amed
Imran Amed

Imran Amed is the Founder, CEO and Editor-in-Chief of The Business of Fashion. Based in London, he shapes BoF’s overall editorial strategy and is the host of The BoF Podcast.

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