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Benoit Pagotto: Fashion Brands Are Getting Community Building Wrong

At the BoF Professional Summit, RTFKT’s co-founder explained why he agreed to sell to Nike in 2021, and unpacked how brands can leverage web3 and associated technologies to grow their communities.
Benoit Pagotto.

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“A lot of brands are getting it wrong — they need to stop thinking about their business and ask instead: ‘What can I do for my community?’” said Benoit Pagotto, co-founder of virtual fashion start-up RTFKT Studios.

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