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Is Nike Finally Winning With Women? | The Debrief

Sheena Butler-Young and Brian Baskin delve into whether this year’s high-profile campaigns, critical executive changes and a blockbuster sneaker release signal a newfound focus on female athletes.
Nike’s “So Win” campaign, which launched with the brand’s first Super Bowl ad in decades, centres entirely on female athletes.
Nike’s “So Win” campaign, which launched with the brand’s first Super Bowl ad in decades, centres entirely on female athletes. (Courtesy/Nike)

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