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The BoF Podcast: A Covid Survivor’s Story

When Sophia Neophitou-Apostolou, editor-in-chief of 10, returned home after a whirlwind month zipping between shows in fashion’s capitals last March, she thought she’d come down with a case of the ‘fashion month flu.’ What came next changed her perspective on both the industry and her life.

Sophia Neophitou-Apostolou.

By

Tim Blanks

15 December 2020

In partnership with

Beating Covid-19 was a battle as draining mentally as it was physically, 10 magazine editor Sophia Neophitou-Apostolou told BoF editor-at-large Tim Blanks during BoF VOICES 2020. “It’s not just a physical assault on your body, it’s a mental assault as well,” she said.

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About the author

Tim Blanks

Tim Blanks is Editor-at-Large at The Business of Fashion. He is based in London and covers designers, fashion weeks and fashion’s creative class.

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