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Thom Bettridge Says Viral Magazine Covers Are Only Sugar Highs | The BoF Podcast

The editor-in-chief of newly-relaunched i-D joins BoF founder and editor-in-chief Imran Amed to discuss the purpose of magazines in the digital age and why we’re shifting from an attention era to retention era.
A black and white close-up photo of Thom Bettridge wearing a dark turtleneck in front of a white background.
i-D's new editor-in-chief, Thom Bettridge, previously worked at 032c, Interview, Highsnobiety, and Ssense. (Ilya Lipkin)

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