Agenda-setting intelligence, analysis and advice for the global fashion community.
Fresh out of fashion school — armed with approval from then Barneys New York fashion director Julie Gilhart, who bought their Parsons senior thesis collection in 2002, and Vogue editor-in-chief Anna Wintour, who helped them stage their first show in 2003 — Proenza Schouler designers Jack McCollough and Lazaro Hernandez followed early 2000s American fashion’s script for success. They took investment quickly, produced buzzy runway shows and an ‘it’ item in the form of the PS1 bag, and began launching new categories and distribution deals — but struggled to achieve sustained commercial success.
Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.
