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Khalid Al Tayer on Driving Transformation in the GCC’s Luxury Market | The BoF Podcast

In his first public interview, Khalid Al Tayer, managing director of Al Tayer Insignia and CEO of Ounass, joins BoF founder and CEO Imran Amed to discuss why brands need to go beyond ‘good enough’ to engage discerning customers in the Middle East.
BoF founder and editor-in-chief Imran Amed sits down with Al Tayer to discuss the growing influence of the Middle Eastern luxury market.
BoF founder and editor-in-chief Imran Amed sits down with Al Tayer to discuss the growing influence of the Middle Eastern luxury market. (Courtesy)

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