Agenda-setting intelligence, analysis and advice for the global fashion community.
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Celebrity stylist Andrew Mukamal tells Imran Amed how a childhood love of fashion as a ‘language’ — and years apprenticing in editorial — shaped the storytelling behind Margot Robbie’s ‘Barbie’ and ‘Wuthering Heights’ press tours.
Ib Kamara reflects on migration, image-making, Virgil Abloh’s legacy and why young creatives from the Global South should trust their own taste.
Hollywood’s leading men are trading unassuming tailoring for a playful, but still refined, approach to event dressing.
In a commencement address to the 448 graduates of the Institut Français de la Mode, BoF founder Imran Amed shares key three lessons on navigating a career in fashion at a time of global turmoil and industry transformation.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
