As a digital native and "Glocal" expert in storytelling & digital strategy, Queennie Yang has over 11 years’ international experience in the media industry and fashion business in a multinational/cross-cultural environment. Before she re-joined The Business of Fashion as editorial director of BoF China, she worked as the Asia editor for Vogue International in London and in Shanghai as the founding managing editor of BoF China and fashion features director at several titles of Modern Media Group. She also contributed to major publications such as Vogue, GQ, Elle and T Magazine China. As a former consultant, she used to help her clients such as Net-a-Porter, Inditex, 10 Corso Como and Value Retail to shape their strategies in the China market.