Pierre-Nicolas Hurstel is the co-founder and CEO of Arianee, a retail-focused blockchain project with a mission to enable brands to build a new user data infrastructure based on ownership and engagement through digital product Passports and digital membership cards. In his role, Hurstel has built Arianee into one of the leading digital product passport providers in theluxury industry, enabling major watch brands such as Breitling Richard Mille and IWC as well as fashion and beauty brands like YSL Beauty, Moncler, Mugler and Lacoste to employ the technology.
Arianee has raised a total of $28 million in venture capital with global investors including Tiger Global, Commerce Ventures, Cygni Capital, BPI France, ISAI, Noia Capital and Mottier Ventures. Hurstel is highly involved in the French tech ecosystem, an active investor and advisor in several innovative tech companies. He is a permanent board member of NFT Paris and is also a frequent speaker at technology events such as Web Summit, NFT NYC, Ethcc, Premiere Vision, Who’s Next and BoF VOICES. Hurstel has lived in the US and in France. He is an alumnus of Toulouse Business School.