Paula Sello

Paula Sello is the creative director and head of design at Auroboros, a metaverse-native fashion house she founded with Alissa Aulbekova. She leads the design and strategy of Auroboros’ assets, including physical couture as well as digital ready-to-wear and accessories.

Paula grew up between Cologne and London, graduating from both Goldsmiths University and London College of Fashion. Housed at the Sarabande Foundation established by Lee Alexander McQueen, Auroboros stands for innovation, sustainability and immersive design.