Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


As Climate Crisis Hits Tipping Point, Fashion Comes to Davos. Is It Enough?
Leaders from big fashion brands descended on the World Economic Forum for the first time with the climate crisis top of mind. But the elephant in the room was the fundamental tension between sustainability and growth.

As Climate Crisis Hits Tipping Point, Fashion Comes to Davos. Is It Enough?
Leaders from big fashion brands descended on the World Economic Forum for the first time with the climate crisis top of mind. But the elephant in the room was the fundamental tension between sustainability and growth.

Why Balenciaga's Next Big Drop Is Haute Couture
Creative Director Demna Gvasalia's meme-worthy designs have propelled Balenciaga to over $1 billion in sales. What's motivating the move further upmarket?

Why Balenciaga's Next Big Drop Is Haute Couture
Creative Director Demna Gvasalia's meme-worthy designs have propelled Balenciaga to over $1 billion in sales. What's motivating the move further upmarket?


What Will Vetements Be Like Without Demna?
This week, everyone will be talking about the men's shows at Paris Fashion Week, an agreement to end the US-China trade war and Fenty Beauty's first mascara. Get your BoF Professional Cheat Sheet.

What Will Vetements Be Like Without Demna?
This week, everyone will be talking about the men's shows at Paris Fashion Week, an agreement to end the US-China trade war and Fenty Beauty's first mascara. Get your BoF Professional Cheat Sheet.

Designers to Watch in 2020
These under-the-radar names have made a big impact playing second-fiddle to some of the industry’s top talents. Who is poised for a starring role?

Designers to Watch in 2020
These under-the-radar names have made a big impact playing second-fiddle to some of the industry’s top talents. Who is poised for a starring role?

Can Balenciaga Become a Megabrand?
How long can designer Demna Gvasalia keep the meme-able hits coming? As Balenciaga crosses the billion-euro sales mark, Chief Executive Cédric Charbit speaks exclusively to BoF about the past, present and future of the Kering-owned house.

Can Balenciaga Become a Megabrand?
How long can designer Demna Gvasalia keep the meme-able hits coming? As Balenciaga crosses the billion-euro sales mark, Chief Executive Cédric Charbit speaks exclusively to BoF about the past, present and future of the Kering-owned house.

Tiffany Under the Microscope
This week, everyone will be talking about Tiffany's last set of earnings as a public company, Dior Men’s in Miami, Chanel’s Métiers d’Art show and The Fashion Awards in London. Get your BoF Professional Cheat Sheet.

Tiffany Under the Microscope
This week, everyone will be talking about Tiffany's last set of earnings as a public company, Dior Men’s in Miami, Chanel’s Métiers d’Art show and The Fashion Awards in London. Get your BoF Professional Cheat Sheet.

The Battle for Collectable and Rare Fashion Heats Up
Museum-worthy couture is now being chased by everyone from private collectors to secondhand retailers, and prices are ballooning.

The Battle for Collectable and Rare Fashion Heats Up
Museum-worthy couture is now being chased by everyone from private collectors to secondhand retailers, and prices are ballooning.

Top 10 Shows of the Season
After a fashion month punctuated with true fashion moments, BoF's editors pick the top ten shows of the season.

Top 10 Shows of the Season
After a fashion month punctuated with true fashion moments, BoF's editors pick the top ten shows of the season.

The Verdict on Paris Fashion Week
Sustainability and 70s Parisian chic loomed over a week punctuated by genuine fashion moments at Dries Van Noten, Rick Owens and Balenciaga.

The Verdict on Paris Fashion Week
Sustainability and 70s Parisian chic loomed over a week punctuated by genuine fashion moments at Dries Van Noten, Rick Owens and Balenciaga.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




