Skip to main content

Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Fashion Week

When in Paris, Choose Your Tribe

From Rick Owens to Yohji Yamamoto and Céline to Miu Miu, fashion, right here, right now, is all about tribes and gangs, observes Angelo Flaccavento.

Fashion Week

When in Paris, Choose Your Tribe

From Rick Owens to Yohji Yamamoto and Céline to Miu Miu, fashion, right here, right now, is all about tribes and gangs, observes Angelo Flaccavento.


News & Analysis

Industry Reacts to Demna Gvasalia’s Balenciaga Appointment

Demna Gvasalia of Vetements has been named the next creative director of Balenciaga. BoF spoke to several key industry insiders to gauge the reaction.

News & Analysis

Industry Reacts to Demna Gvasalia’s Balenciaga Appointment

Demna Gvasalia of Vetements has been named the next creative director of Balenciaga. BoF spoke to several key industry insiders to gauge the reaction.


News & Analysis

Demna Gvasalia of Vetements Named Balenciaga Artistic Director

Demna Gvasalia, the 34-year-old wunderkind designer behind Vetements, has been appointed artistic director of Balenciaga.

News & Analysis

Demna Gvasalia of Vetements Named Balenciaga Artistic Director

Demna Gvasalia, the 34-year-old wunderkind designer behind Vetements, has been appointed artistic director of Balenciaga.


Fashion Week

Vetements: Whiffs From the Underground

Like Margiela before him, Demna Gvasalia knows how to break the rules because he masters them perfectly.

Fashion Week

Vetements: Whiffs From the Underground

Like Margiela before him, Demna Gvasalia knows how to break the rules because he masters them perfectly.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo