Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.
How Comme des Garçons Grew Gosha Rubchinskiy
BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label.
How Comme des Garçons Grew Gosha Rubchinskiy
BoF spoke exclusively with Gosha Rubchinskiy and Adrian Joffe, president of Comme des Garçons, to learn how the company catalysed the rapid growth of the skater-inflected fashion label.
Stone Island Eyes America
With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.
Stone Island Eyes America
With its third Supreme collaboration set to hit stores this week, the Italian brand that helped blur the boundaries between technical wear, streetwear and high-fashion is taking an ‘organic’ approach to North America expansion.
Slimane, Gvasalia and the Power of Emotional Experiences
BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?
Slimane, Gvasalia and the Power of Emotional Experiences
BoF's Imran Amed asks, in an age of fashion immediacy, can genuinely emotional fashion experiences — like those staged by Demna Gvasalia at Balenciaga and Hedi Slimane at Yves Saint Laurent — really be communicated at scale to millions of end consumers?
This Week’s 7 Top Reads
Don't miss the most important fashion news and analysis of the week.
This Week’s 7 Top Reads
Don't miss the most important fashion news and analysis of the week.
Top 10 Shows of Autumn/Winter 2016
At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.
Top 10 Shows of Autumn/Winter 2016
At the end of a complex fashion month, BoF brings you the Top 10 Shows of the Season.
The Fashion Gyre and the Ghost of Martin Margiela
Amidst a whirlwind of directions, the real protagonist of Paris Fashion Week was Martin Margiela, whose influence was felt from Vetements to Miu Miu.
The Fashion Gyre and the Ghost of Martin Margiela
Amidst a whirlwind of directions, the real protagonist of Paris Fashion Week was Martin Margiela, whose influence was felt from Vetements to Miu Miu.
Op-Ed | Whites-Only Policy at Vetements and Balenciaga
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.
Op-Ed | Whites-Only Policy at Vetements and Balenciaga
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.
The Shape of Things to Come
Demna Gvasalia's debut collection for Balenciaga had the rightness of something we’ve been waiting to see forever. And it immediately cast a giant shadow over the entire season.
The Shape of Things to Come
Demna Gvasalia's debut collection for Balenciaga had the rightness of something we’ve been waiting to see forever. And it immediately cast a giant shadow over the entire season.
The Revolution Will Be Branded 'Vetements'
The new Vetements collection was a meditation on Americana, with a general air of sullen disaffection, amplified by sarcastic feel-bad sloganeering.
The Revolution Will Be Branded 'Vetements'
The new Vetements collection was a meditation on Americana, with a general air of sullen disaffection, amplified by sarcastic feel-bad sloganeering.
How Key Pieces Made a Comeback
A handful of brands are opting out of bold, one-season trends and placing an emphasis on simplified ranges of year-round product.
How Key Pieces Made a Comeback
A handful of brands are opting out of bold, one-season trends and placing an emphasis on simplified ranges of year-round product.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
