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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
Fashion Week

In Paris, Fighting for Fashion in an Era of Stuff

Amidst a ‘supermarket of style’, only a handful of designers delivered fashion embedded with real emotion, reports Angelo Flaccavento.

Fashion Week

In Paris, Fighting for Fashion in an Era of Stuff

Amidst a ‘supermarket of style’, only a handful of designers delivered fashion embedded with real emotion, reports Angelo Flaccavento.


Fashion Week

Demna Gvasalia: Fashion’s Warhol

The same awareness that compelled Warhol’s radical new take on the same old shit - driven by darkness, death and oblivion - underpins Gvasalia’s social experiment.

Fashion Week

Demna Gvasalia: Fashion’s Warhol

The same awareness that compelled Warhol’s radical new take on the same old shit - driven by darkness, death and oblivion - underpins Gvasalia’s social experiment.


News & Analysis

In the Aesthetic Blender

Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.

News & Analysis

In the Aesthetic Blender

Whereas we were once required to make strong commitments to semiotic tribes, we now live in a ‘Supermarket of Style’ where young people cut-and-paste stylistic identity at will.


News & Analysis

Tom Ford: What's Next

With his brand on track to hit nearly $2 billion in retail sales in 2017, the designer is on a quest for global dominance. Next up? New York Fashion Week.

News & Analysis

Tom Ford: What's Next

With his brand on track to hit nearly $2 billion in retail sales in 2017, the designer is on a quest for global dominance. Next up? New York Fashion Week.


Retail

Have We Reached Peak 'Merch'?

From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

Retail

Have We Reached Peak 'Merch'?

From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?


News & Analysis

Why South Korea Is the Home of Counterfeit Culture

The inability to buy hyped streetwear brands in South Korea has fuelled one of the world's most sophisticated markets for counterfeit goods, according to a new documentary from Highsnobiety.

News & Analysis

Why South Korea Is the Home of Counterfeit Culture

The inability to buy hyped streetwear brands in South Korea has fuelled one of the world's most sophisticated markets for counterfeit goods, according to a new documentary from Highsnobiety.


Luxury

Fashion’s Hottest Brands and Top Selling Products in Q2

In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.

Luxury

Fashion’s Hottest Brands and Top Selling Products in Q2

In a new series, BoF and Lyst crunch the numbers to bring you the definitive list of the highest performing fashion brands and products, quarter by quarter.


News & Analysis

American Vogue Gets Into the Conference Game

Speakers at the day-long event, which will take place on October 12 in New York, will include designers John Galliano, Marc Jacobs and Virgil Abloh.

News & Analysis

American Vogue Gets Into the Conference Game

Speakers at the day-long event, which will take place on October 12 in New York, will include designers John Galliano, Marc Jacobs and Virgil Abloh.


Luxury

How Long Can Kering’s Blockbuster Success Continue?

The French conglomerate has given rise to commercial juggernauts like Gucci and Saint Laurent, as well as Demna Gvasalia’s white-hot Balenciaga. How long can the momentum last?

Luxury

How Long Can Kering’s Blockbuster Success Continue?

The French conglomerate has given rise to commercial juggernauts like Gucci and Saint Laurent, as well as Demna Gvasalia’s white-hot Balenciaga. How long can the momentum last?


News & Analysis

As Branding Evolves, What’s a Logo Worth?

Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.

News & Analysis

As Branding Evolves, What’s a Logo Worth?

Logos were once the symbolic and unwavering facet of a fashion house, but as branding becomes more nuanced in the digital age, logos are becoming more fluid than ever.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo