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Demna

Creative Director, Gucci

The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.

Demna
News & Analysis

Demna Gvasalia on Authenticity, Irony and Resistance

Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.

News & Analysis

Demna Gvasalia on Authenticity, Irony and Resistance

Balenciaga's creative director and the founder of Vetements reflects on his success and staying true to his design ethos, courtesy of Vestoj.


Financial Markets

The Top 10 M&A Targets in Streetwear

Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.

Financial Markets

The Top 10 M&A Targets in Streetwear

Supreme’s partnership with private equity giant Carlyle is symbolic of streetwear’s high growth potential. BoF identifies the top acquisition targets in the space.


News & Analysis

Have We Reached Peak Logo?

Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.

News & Analysis

Have We Reached Peak Logo?

Fuelled by social media, the branded T-shirt has achieved sellout status this season. But the market is now so saturated, the logo is at risk of becoming a victim of its own success.


News & Analysis

Meet the Unsung Heroes of the World’s Biggest Fashion Houses

Fashion has long perpetuated a single creator myth, but behind every great designer is a team of designers, some of them powerhouses in their own right.

News & Analysis

Meet the Unsung Heroes of the World’s Biggest Fashion Houses

Fashion has long perpetuated a single creator myth, but behind every great designer is a team of designers, some of them powerhouses in their own right.


News & Analysis

An Inflection Point for Indian Models

Demand for uniqueness and the growth of India’s fashion market are fuelling the rise of Indian models.

News & Analysis

An Inflection Point for Indian Models

Demand for uniqueness and the growth of India’s fashion market are fuelling the rise of Indian models.


Retail

Fashion’s Hottest Brands and Top Selling Products in Q3

In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.

Retail

Fashion’s Hottest Brands and Top Selling Products in Q3

In the latest Lyst Index, Virgil Abloh’s Off-White rockets up 31 spots to become the third-hottest fashion brand behind Balenciaga and Gucci.


News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.

News & Analysis

How Fashion Learned to Love McDonald’s, Ikea and DHL

More and more designers are elevating the ordinary emblems of mass consumerism to extraordinary heights — or at least pasting them onto t-shirts.


News & Analysis

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards

The event will raise funds for the BFC’s education foundation, which supports emerging talent.

News & Analysis

Supreme, Rihanna Among Nominees for the British Fashion Council's 2017 Fashion Awards

The event will raise funds for the BFC’s education foundation, which supports emerging talent.


News & Analysis

Inside American Vogue’s First Fashion Conference

John Galliano, Demna Gvasalia and more took the stage at the magazine’s $3,000-a-ticket event.

News & Analysis

Inside American Vogue’s First Fashion Conference

John Galliano, Demna Gvasalia and more took the stage at the magazine’s $3,000-a-ticket event.


Financial Markets

How to Sell a Fashion Brand

Founders aiming to sell a stake in their company must be able to answer a series of critical questions.

Financial Markets

How to Sell a Fashion Brand

Founders aiming to sell a stake in their company must be able to answer a series of critical questions.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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