Demna
Creative Director, Gucci
The former longtime Balenciaga artistic director is now tasked with restoring the Gucci brand.


Want a Job as a Fashion Designer?
The role of the designer has changed dramatically over the last decade with new media responsibilities, product streams and technologies to manage. Advance your design career today on BoF Careers.

Want a Job as a Fashion Designer?
The role of the designer has changed dramatically over the last decade with new media responsibilities, product streams and technologies to manage. Advance your design career today on BoF Careers.

At Paris Couture, a Return to Elegance
The haute couture week which closed yesterday was marked by a poignant return to rigour, restraint and dressmaking, writes Angelo Flaccavento.

At Paris Couture, a Return to Elegance
The haute couture week which closed yesterday was marked by a poignant return to rigour, restraint and dressmaking, writes Angelo Flaccavento.

Sneakers: Luxury’s Gateway to Millennials
Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.

Sneakers: Luxury’s Gateway to Millennials
Luxury sneakers are the ultimate status symbols for a new generation of consumers. Now brands like Balenciaga, Versace and Gucci are upping their game.

A Personal Proposition at Vetements
The show was stark, intense, martial — but the harsh spirit had actually been induced by a universally consoling truth.

A Personal Proposition at Vetements
The show was stark, intense, martial — but the harsh spirit had actually been induced by a universally consoling truth.

The Boys of Jacquemus
Ahead of the French designer’s anticipated first men’s show, Simon Porte Jacquemus speaks to BoF about the strategy for his menswear line.

The Boys of Jacquemus
Ahead of the French designer’s anticipated first men’s show, Simon Porte Jacquemus speaks to BoF about the strategy for his menswear line.

Kering to Sell Christopher Kane Back to Designer
The French luxury conglomerate is in talks to sell its 51 percent stake in the label back to the British designer after a 5-year partnership.

Kering to Sell Christopher Kane Back to Designer
The French luxury conglomerate is in talks to sell its 51 percent stake in the label back to the British designer after a 5-year partnership.

The Ghosts of Lang and Margiela
How Helmut Lang and Martin Margiela left a radical roadmap for Raf Simons, Demna Gvasalia and Phoebe Philo.

The Ghosts of Lang and Margiela
How Helmut Lang and Martin Margiela left a radical roadmap for Raf Simons, Demna Gvasalia and Phoebe Philo.

Bottega Veneta Names Daniel Lee New Creative Director
The British designer, who was most recently director of ready-to-wear at Céline, begins July 1.

Bottega Veneta Names Daniel Lee New Creative Director
The British designer, who was most recently director of ready-to-wear at Céline, begins July 1.

Balenciaga is Kering's Fastest Growing Brand
Men and young millennial shoppers are main drivers of a sales explosion at Balenciaga.

Balenciaga is Kering's Fastest Growing Brand
Men and young millennial shoppers are main drivers of a sales explosion at Balenciaga.

The Japanese Fashion School That Could Birth the Next Rei Kawakubo
A Tokyo-based institution with an unorthodox approach to teaching, Coconogacco has emerged as a new breeding ground for Japanese fashion talent.

The Japanese Fashion School That Could Birth the Next Rei Kawakubo
A Tokyo-based institution with an unorthodox approach to teaching, Coconogacco has emerged as a new breeding ground for Japanese fashion talent.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




