TikTok

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.

Which Brands Will Suffer Most in the 'New Cold War' Between China and the US?
Fashion brands caught in the crossfire are doing what they can to avoid the worst possible outcomes from the escalating US-China conflict but it will be virtually impossible to emerge unscathed.

Who Will Buy TikTok?
This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.

Who Will Buy TikTok?
This week, everyone will be talking about the future of TikTok, J.Crew's emergence from bankruptcy and a jump in Covid-19 cases in France. Get your BoF Professional Cheat Sheet.

Power Moves | Bloomingdale’s Names New Home Fashion Director, Agnona Creative Director Departs
This week, Kelley Carter was named home fashion director of the American department store chain, while Simon Holloway exited Agnona after five years at the brand.

Power Moves | Bloomingdale’s Names New Home Fashion Director, Agnona Creative Director Departs
This week, Kelley Carter was named home fashion director of the American department store chain, while Simon Holloway exited Agnona after five years at the brand.

TikTok’s CEO Quits Months Into the Job After Trump’s Ban
The world's largest startup is grappling with the forced sale of its US operations, possible restrictions in the UK and an outright ban in India.

TikTok’s CEO Quits Months Into the Job After Trump’s Ban
The world's largest startup is grappling with the forced sale of its US operations, possible restrictions in the UK and an outright ban in India.

Report: TikTok to Challenge US Order Banning Transactions With Parent Company
The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

Report: TikTok to Challenge US Order Banning Transactions With Parent Company
The legal challenge would not shield TikTok owner ByteDance from having to divest the app, but shows its willingness to prevent TikTok deal negotiations from turning into a fire sale.

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

What Does a US Ban on WeChat Mean for Fashion?
Every US-based fashion company that does business with China or with Chinese consumers will be impacted by a ban on WeChat, but some brands will be hit harder than others.

Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.

Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.

Combative TikTok Founder Races to Save App Before Trump Ban
Any deal would face enormous risks because time is running short.

Combative TikTok Founder Races to Save App Before Trump Ban
Any deal would face enormous risks because time is running short.

Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.