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The Row

The Row
Marketing

How TikTok Is Reigniting the Sample Sale Craze

Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.

Marketing

How TikTok Is Reigniting the Sample Sale Craze

Formerly the domain of fashion insiders, sample sales have become a viral phenomenon on TikTok, with influencers dispensing tips, tricks — and sharing their product hauls.


Fashion Week

In Paris, a Season of Normality

Save for a few outliers, simplicity reigned at Paris Fashion Week, writes Angelo Flaccavento.

Fashion Week

In Paris, a Season of Normality

Save for a few outliers, simplicity reigned at Paris Fashion Week, writes Angelo Flaccavento.


Fashion Week

In Paris, Creators and Imposters

The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.

Fashion Week

In Paris, Creators and Imposters

The Paris Fashion Week that closed on Tuesday offered both sparks of originality and shameless theft, writes Angelo Flaccavento.


Entrepreneurship

Where Do Independent Fashion Brands Go From Here?

Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.

Entrepreneurship

Where Do Independent Fashion Brands Go From Here?

Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.


Luxury

As a Global Recession Looms, Quiet Luxury Returns

The 2008 recession led to a resurgence of minimalism. A similar kind of shift is on the rise now, but the industry’s relationship with trends and consumerism has changed.

Luxury

As a Global Recession Looms, Quiet Luxury Returns

The 2008 recession led to a resurgence of minimalism. A similar kind of shift is on the rise now, but the industry’s relationship with trends and consumerism has changed.


Luxury

2020’s Top M&A Targets in Luxury

BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.

Luxury

2020’s Top M&A Targets in Luxury

BoF tapped industry experts and analysed the market to determine which brands will likely be targeted this year — and which wild-card mergers could pick up steam.


Fashion Week

The Verdict on New York Fashion Week

The sparse schedule was crushing, as was the lack of new ideas. But if America’s premier fashion showcase has indeed hit bottom, there’s nothing to do but evolve and nowhere to go but up.

Fashion Week

The Verdict on New York Fashion Week

The sparse schedule was crushing, as was the lack of new ideas. But if America’s premier fashion showcase has indeed hit bottom, there’s nothing to do but evolve and nowhere to go but up.


Fashion Week

8 Key Takeaways From New York Fashion Week

What people were talking about, who went viral and why it matters.

Fashion Week

8 Key Takeaways From New York Fashion Week

What people were talking about, who went viral and why it matters.


Fashion Week

Tom Ford's Subway Story

Plus, The Row, Carolina Herrera and...a Sackler?

Fashion Week

Tom Ford's Subway Story

Plus, The Row, Carolina Herrera and...a Sackler?


Luxury

The Row: What Makes the Quiet Luxury Label Work

How Ashley and Mary-Kate Olsen built the most successful American fashion brand of their generation.

Luxury

The Row: What Makes the Quiet Luxury Label Work

How Ashley and Mary-Kate Olsen built the most successful American fashion brand of their generation.