The Estée Lauder Companies
Established in 1946 by Estée Lauder, The Estée Lauder Companies is a global beauty conglomerate headquartered in New York. The company owns a portfolio of brands across skincare, makeup, fragrance, and haircare, including Estée Lauder, MAC, La Mer, Clinique, The Ordinary and Tom Ford Beauty.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
‘Vibe Marketing’ Is Taking Over Beauty. What Is It?
Generative AI is being adopted across the beauty industry to create everything from product images to formulas themselves, based on prompted “vibes.” As more companies utilise these tools for efficiency, they risk losing the creative touch that separates storytelling from slop.
Beauty Chases Its New Rocket Ships
As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.
Beauty Chases Its New Rocket Ships
As companies lower their forecasts, brace for tariffs and undertake layoffs, the industry is realising its tried-and-true categories and markets will need reinforcements.
The Estée Lauder Companies Joins BoF Careers
Check out this week’s new partner and openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Estée Lauder Companies Joins BoF Careers
Check out this week’s new partner and openings on BoF Careers, the global marketplace for fashion and beauty talent.
How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation
The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.
How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation
The Estée Lauder Companies, which is behind global beauty brands including Bobbi Brown Cosmetics, Clinique, Jo Malone London, La Mer and Tom Ford Beauty, has new leadership driving strategic change and innovation in the workplace. BoF speaks to Pernilla Nyberg, SVP and general manager of UK & Ireland, to learn how the company is engaging and supporting its employees amid the change.