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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Marketing

Op-Ed | Photoshopped Fashion Ads Should Be Labelled

The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.

Marketing

Op-Ed | Photoshopped Fashion Ads Should Be Labelled

The Photoshopped images that appear in fashion and beauty advertising cause emotional and physical health issues in young women. It’s time these images are accompanied by clear disclosures, argue Camilla Olson and Samantha Jensen.


News & Analysis

Andrea Panconesi of Luisa Via Roma on Becoming a Global E-tailer

BoF sat down with Luisa Via Roma chief executive Andrea Panconesi to discuss how the store grew from a small hat boutique, founded in Florence in 1930, to a global fashion e-commerce player.

News & Analysis

Andrea Panconesi of Luisa Via Roma on Becoming a Global E-tailer

BoF sat down with Luisa Via Roma chief executive Andrea Panconesi to discuss how the store grew from a small hat boutique, founded in Florence in 1930, to a global fashion e-commerce player.


News & Analysis

Toby Bateman on Mr Porter's Mandate and Expanding into Fine Watches

BoF spoke to Toby Bateman, fashion director at Mr Porter, to learn about the e-tailer's mandate in today's menswear market and its move into new product categories, including fine watches.

News & Analysis

Toby Bateman on Mr Porter's Mandate and Expanding into Fine Watches

BoF spoke to Toby Bateman, fashion director at Mr Porter, to learn about the e-tailer's mandate in today's menswear market and its move into new product categories, including fine watches.


News & Analysis

Joshua Schulman on Bergdorf Goodman’s Menswear Business, Recast and Re-Energised

Bergdorf Goodman's dedicated men's store has been remodeled and recast using a new sub-brand: Goodman’s. BoF sat down with Joshua Schulman, president of Bergdorf Goodman, to learn more about the New York department store's menswear business and the recent changes.

News & Analysis

Joshua Schulman on Bergdorf Goodman’s Menswear Business, Recast and Re-Energised

Bergdorf Goodman's dedicated men's store has been remodeled and recast using a new sub-brand: Goodman’s. BoF sat down with Joshua Schulman, president of Bergdorf Goodman, to learn more about the New York department store's menswear business and the recent changes.


China

The China Edit | Rupert Sanderson, Cost of Fakes, Inditex Joins Tmall

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Rupert Sanderson, Cost of Fakes, Inditex Joins Tmall

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


News & Analysis

Introducing BoF's Menswear Hub

BoF is delighted to unveil a hub focused on Menswear in partnership with Pitti Immagine. The hub will feature menswear-focused news and analysis, not just from Pitti, but also from London, Milan, Paris and beyond.

News & Analysis

Introducing BoF's Menswear Hub

BoF is delighted to unveil a hub focused on Menswear in partnership with Pitti Immagine. The hub will feature menswear-focused news and analysis, not just from Pitti, but also from London, Milan, Paris and beyond.


News & Analysis

Op-Ed | Made in the USA is More Hype Than Reality

A resurgence of apparel manufacturing in the United States is highly unlikely due to simple economic realities, argues Edward Hertzman.

News & Analysis

Op-Ed | Made in the USA is More Hype Than Reality

A resurgence of apparel manufacturing in the United States is highly unlikely due to simple economic realities, argues Edward Hertzman.


News & Analysis

Op-Ed | Luxury Brands Are Wrong to Ignore Africa

With growth slowing in key markets like China, luxury brands should examine the numbers, overcome their fears about image and turn their attention to Africa, argues Johanna Collins-Wood.

News & Analysis

Op-Ed | Luxury Brands Are Wrong to Ignore Africa

With growth slowing in key markets like China, luxury brands should examine the numbers, overcome their fears about image and turn their attention to Africa, argues Johanna Collins-Wood.


News & Analysis

Full Video: Inside JW Anderson's Growing Business

Earlier this week, BoF's Imran Amed went inside JW Anderson's burgeoning fashion brand just after the designer had unveiled a new head office and studio, hired his first CEO and announced the launch of his first retail channel. Now, the full video of the exclusive interview is online.

News & Analysis

Full Video: Inside JW Anderson's Growing Business

Earlier this week, BoF's Imran Amed went inside JW Anderson's burgeoning fashion brand just after the designer had unveiled a new head office and studio, hired his first CEO and announced the launch of his first retail channel. Now, the full video of the exclusive interview is online.


News & Analysis

BoF Exclusive | JW Anderson Unveils New HQ, CEO and E-Commerce Site

About 8 months after LVMH took a minority stake in his label, JW Anderson has moved into a new head office and studio, hired his first CEO and announced the launch of his first retail channel. In an in-depth video conversation with the designer, BoF brings you an exclusive look inside the burgeoning fashion brand.

News & Analysis

BoF Exclusive | JW Anderson Unveils New HQ, CEO and E-Commerce Site

About 8 months after LVMH took a minority stake in his label, JW Anderson has moved into a new head office and studio, hired his first CEO and announced the launch of his first retail channel. In an in-depth video conversation with the designer, BoF brings you an exclusive look inside the burgeoning fashion brand.