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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
News & Analysis

Op-Ed | Finding My Next Move: Lessons Learned and Why Customisation is the Future

Just over a year after leaving Moda Operandi, entrepreneur Áslaug Magnúsdóttir reflects on lessons learned, her new venture Tinker Tailor and why customisation is the next wave in fashion e-commerce.

News & Analysis

Op-Ed | Finding My Next Move: Lessons Learned and Why Customisation is the Future

Just over a year after leaving Moda Operandi, entrepreneur Áslaug Magnúsdóttir reflects on lessons learned, her new venture Tinker Tailor and why customisation is the next wave in fashion e-commerce.


Marketing

Op-Ed | Reshoring Garment Manufacturing is Viable and Scalable

There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.

Marketing

Op-Ed | Reshoring Garment Manufacturing is Viable and Scalable

There is a real opportunity to rebuild local manufacturing in a commercially viable and scalable way, argues Janice Wang.


China

The China Edit | Price Hikes, Hong Kong and Singapore Tourism Down, Malls

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Price Hikes, Hong Kong and Singapore Tourism Down, Malls

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


News & Analysis

Op-Ed | E-Tailers Must Tell Consumers Where Their Products Are Made

In brick-and-mortar stores, consumers can quickly check where garments are made before making a purchase, simply by looking at the label. Why don't fashion e-tailers provide the same information?

News & Analysis

Op-Ed | E-Tailers Must Tell Consumers Where Their Products Are Made

In brick-and-mortar stores, consumers can quickly check where garments are made before making a purchase, simply by looking at the label. Why don't fashion e-tailers provide the same information?


News & Analysis

Op-Ed | Unmasking Margiela

Last week's unveiling of Matthieu Blazy as Maison Martin Margiela's head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James.

News & Analysis

Op-Ed | Unmasking Margiela

Last week's unveiling of Matthieu Blazy as Maison Martin Margiela's head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James.


News & Analysis

Op-Ed | Fashion Magazines Are Missing the Mark with Shoppable Content

Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.

News & Analysis

Op-Ed | Fashion Magazines Are Missing the Mark with Shoppable Content

Fashion magazines need to upgrade their e-commerce experiences and make shopping their content more user-friendly, argues Renata Certo-Ware.


News & Analysis

Op-Ed | Fragrances Should Qualify for IP Protection

To maintain incentives for the kind of innovation that keeps Europe at the heart of the global fragrance industry, scents should be protected by intellectual property law, argues Kimiya Shams.

News & Analysis

Op-Ed | Fragrances Should Qualify for IP Protection

To maintain incentives for the kind of innovation that keeps Europe at the heart of the global fragrance industry, scents should be protected by intellectual property law, argues Kimiya Shams.


News & Analysis

Santa Eulalia's Luis Sans on Dressing Barcelonians for 171 Years

Luxury retailer Santa Eulalia has done business on Barcelona's Passeig de Gràcia for 171 years. Luis Sans, the store's fourth-generation owner, tells BoF about how the store has stood the test of time and retained lifelong customers.

News & Analysis

Santa Eulalia's Luis Sans on Dressing Barcelonians for 171 Years

Luxury retailer Santa Eulalia has done business on Barcelona's Passeig de Gràcia for 171 years. Luis Sans, the store's fourth-generation owner, tells BoF about how the store has stood the test of time and retained lifelong customers.


News & Analysis

Op-Ed | Having a Mission is Good for the World and Good for Business

Today, as Warby Parker announces a new milestone — distributing one million pairs of glasses to people in need — co-founder Neil Blumenthal argues that having a social mission is not only good for the world, but critical to attracting the top talent required to build a successful business.

News & Analysis

Op-Ed | Having a Mission is Good for the World and Good for Business

Today, as Warby Parker announces a new milestone — distributing one million pairs of glasses to people in need — co-founder Neil Blumenthal argues that having a social mission is not only good for the world, but critical to attracting the top talent required to build a successful business.


News & Analysis

L’Eclaireur's Patrick Aramburu on the Parisian Retailer's 'Difficult' Approach

L'Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store's uniquely 'difficult' approach invites customers to interact, not just transact.

News & Analysis

L’Eclaireur's Patrick Aramburu on the Parisian Retailer's 'Difficult' Approach

L'Eclaireur was one of the first stores to bring directional fashion to Paris. Chief buyer Patrick Aramburu sat down with BoF to discuss how the store's uniquely 'difficult' approach invites customers to interact, not just transact.