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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Marketing

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.

Marketing

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.


Workplace & Talent

This Week on BoF Careers: EDITD, Rainbowwave, Lyst, Whistles, Depop

Check out this week’s new partners and job postings on BoF Careers, the global marketplace for fashion talent.

Workplace & Talent

This Week on BoF Careers: EDITD, Rainbowwave, Lyst, Whistles, Depop

Check out this week’s new partners and job postings on BoF Careers, the global marketplace for fashion talent.


China

The China Edit | Erdos 1436, Emerging Designers, Shanghai FTZ Overhyped

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Erdos 1436, Emerging Designers, Shanghai FTZ Overhyped

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


China

The China Edit | 'KOLs', Rutson Exits Lane Crawford, Hermès, Luxe Tailors

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | 'KOLs', Rutson Exits Lane Crawford, Hermès, Luxe Tailors

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Marketing

Op-Ed | Digging For Diamonds Among China’s 'KOLs'

While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.

Marketing

Op-Ed | Digging For Diamonds Among China’s 'KOLs'

While leveraging Key Opinion Leaders ('KOLs') in China can be a useful marketing tool, luxury brands must do their homework if they expect to see real results, argues Avery Booker.


News & Analysis

Op-Ed | In Defence of Toms

Acknowledging the limits of its 'one-for-one' model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.

News & Analysis

Op-Ed | In Defence of Toms

Acknowledging the limits of its 'one-for-one' model, Toms has evolved from a strictly aid-based approach to one that supports wider economic development through job creation and local trade, argues Derek Ruediger.


China

The China Edit | Alibaba's Catch-22, Gritty Paris Repels Tourists, Gold Down

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Alibaba's Catch-22, Gritty Paris Repels Tourists, Gold Down

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Financial Markets

Op-Ed | Alibaba's Catch-22

Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.

Financial Markets

Op-Ed | Alibaba's Catch-22

Stuck in a ‘catch-22’ in its relationship with luxury brands, Chinese e-commerce juggernaut Alibaba should take a page from Google, maximising revenue in the short term, while buying critical time to build enduring relationships with Western brands, argue Brian Buchwald and Joshua Neckes.


News & Analysis

Op-Ed | Sex, Power and Suiting

In menswear, sex and power have been converging, evidenced by the mainstream adoption of the kind of slim suiting pioneered by Hedi Slimane and Thom Browne, says Cameron Wolf.

News & Analysis

Op-Ed | Sex, Power and Suiting

In menswear, sex and power have been converging, evidenced by the mainstream adoption of the kind of slim suiting pioneered by Hedi Slimane and Thom Browne, says Cameron Wolf.


News & Analysis

Op-Ed | The Problem with One-for-One Models

Companies like Toms have become popular because they assuage the guilt of many in the wealthy world who buy their products, while doing little to address the root causes of poverty, argues Grant van Sant.

News & Analysis

Op-Ed | The Problem with One-for-One Models

Companies like Toms have become popular because they assuage the guilt of many in the wealthy world who buy their products, while doing little to address the root causes of poverty, argues Grant van Sant.