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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Technology

Bits & Bytes | Etsy IPO, Maison MRKT, Spring, Apple Watch

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Etsy IPO, Maison MRKT, Spring, Apple Watch

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


China

The China Edit | Price Drops, Burberry, LVMH, Macau

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Price Drops, Burberry, LVMH, Macau

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Luxury

Op-Ed | Price Drops Alone Won't Boost Luxury Sales in China

Chanel’s move to unify its global pricing is a step forwards, but it doesn’t tackle the real reasons many Chinese shoppers prefer to buy overseas, says Avery Booker.

Luxury

Op-Ed | Price Drops Alone Won't Boost Luxury Sales in China

Chanel’s move to unify its global pricing is a step forwards, but it doesn’t tackle the real reasons many Chinese shoppers prefer to buy overseas, says Avery Booker.


Marketing

Marina Rinaldi: Sizing up Luxury

How the Italian label, part of the Max Mara Group, became the first — and only — brand to put ‘plus-size’ and ‘luxury’ under one roof.

Marketing

Marina Rinaldi: Sizing up Luxury

How the Italian label, part of the Max Mara Group, became the first — and only — brand to put ‘plus-size’ and ‘luxury’ under one roof.


News & Analysis

Reaping Plus-Size Rewards Online

Fashion e-tailers Navabi and Eloquii are tapping online communities of plus-size consumers to enter one of fashion’s most underserved markets, worth $17.5 billion in the US alone.

News & Analysis

Reaping Plus-Size Rewards Online

Fashion e-tailers Navabi and Eloquii are tapping online communities of plus-size consumers to enter one of fashion’s most underserved markets, worth $17.5 billion in the US alone.


Technology

Bits & Bytes | Farfetch, Ringly, Wearables, Chanel

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Farfetch, Ringly, Wearables, Chanel

Bits & Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


Technology

Op-Ed | Embracing Digital Is a Matter of Survival

The fashion world is late to the tech revolution, but there are seven ways in which fashion and luxury brands can aggressively exploit digital to boost their businesses, says Frederic Court.

Technology

Op-Ed | Embracing Digital Is a Matter of Survival

The fashion world is late to the tech revolution, but there are seven ways in which fashion and luxury brands can aggressively exploit digital to boost their businesses, says Frederic Court.


China

The China Edit | Condé Nast College, E-Commerce, JD.com, Brushing

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Condé Nast College, E-Commerce, JD.com, Brushing

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Technology

Ringly Weds Fashion and Hardware

Armed with $5.1 million in fresh venture funding, Ringly is integrating fashion and technology to build a new genre of accessories.

Technology

Ringly Weds Fashion and Hardware

Armed with $5.1 million in fresh venture funding, Ringly is integrating fashion and technology to build a new genre of accessories.


Technology

Farfetch's Global Platform Play

Rather than replicating existing retail models online, Farfetch has built a technology platform that connects consumers with a global network of boutiques, giving birth to a rare fashion ‘unicorn’ valued at $1 billion.

Technology

Farfetch's Global Platform Play

Rather than replicating existing retail models online, Farfetch has built a technology platform that connects consumers with a global network of boutiques, giving birth to a rare fashion ‘unicorn’ valued at $1 billion.