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The Business of Fashion

The Business of Fashion is a next-generation media company recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Founded by Imran Amed in 2007, BoF serves members in more than 125 countries.

The Business of Fashion
Marketing

Op-Ed | Wanted: Arab Brand Ambassadors

The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.

Marketing

Op-Ed | Wanted: Arab Brand Ambassadors

The luxury industry faces a catch-22 in the Middle East where brands encounter major obstacles casting Arab celebrities for ad campaigns and magazines.


Workplace & Talent

Power Moves | BoF Team Expands, Iconix Founder Exits, Alibaba Names President

BoF compiles the most important professional moves of the week.


News & Analysis

Welcoming Tim Blanks to the BoF Team

Imran Amed welcomes respected fashion critic and commentator Tim Blanks, who will bring his highly regarded opinion to BoF’s new fashion shows coverage, set to launch in September.

News & Analysis

Welcoming Tim Blanks to the BoF Team

Imran Amed welcomes respected fashion critic and commentator Tim Blanks, who will bring his highly regarded opinion to BoF’s new fashion shows coverage, set to launch in September.


Technology

Bits & Bytes | Tinker Tailor Closes, Apple Plunge, Rocket Value Rises

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.

Technology

Bits & Bytes | Tinker Tailor Closes, Apple Plunge, Rocket Value Rises

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.


China

The China Edit | SuperGroup, Macau, Counterfeiting

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | SuperGroup, Macau, Counterfeiting

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Global Markets

Op-Ed | All African Fashion Needs is Structure

The success of a pan-African fashion industry hinges on the continent getting more organised, more efficient and more ROI-focused, argues Laura Eboa Songue.

Global Markets

Op-Ed | All African Fashion Needs is Structure

The success of a pan-African fashion industry hinges on the continent getting more organised, more efficient and more ROI-focused, argues Laura Eboa Songue.


News & Analysis

Op-Ed | Provenance Matters. Where Can I Get Some?

Three ways brands that lack genuine origin stories can tap the power of provenance.

News & Analysis

Op-Ed | Provenance Matters. Where Can I Get Some?

Three ways brands that lack genuine origin stories can tap the power of provenance.


China

The China Edit | Stock Market, 'Post-Crackdown' China, Metersbonwe

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Stock Market, 'Post-Crackdown' China, Metersbonwe

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.


Global Markets

Op-Ed | Keeping Pace With China's 'Post-Crackdown' Luxury Landscape

In China, the luxury brands that succeed won't be the ones that use the same old excuses, throw the same old parties and advertise in the same old magazines.

Global Markets

Op-Ed | Keeping Pace With China's 'Post-Crackdown' Luxury Landscape

In China, the luxury brands that succeed won't be the ones that use the same old excuses, throw the same old parties and advertise in the same old magazines.


China

The China Edit | Fashion Billionaires, Malls, Guo Pei

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.

China

The China Edit | Fashion Billionaires, Malls, Guo Pei

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.